Net Promoter Score (NPS)

noun

What is a Net Promoter Score (NPS)?

Net Promoter Score (NPS) is a metric developed to predict a customer’s loyalty toward a company. An NPS score is typically determined by collecting data from a simple survey that asks customers how likely they would be to recommend the company to someone else, using a scale of 1 to 10. This NPS number can be highly influenced by the customer service experiences the customer has.