Birdies Partners with Thankful to Innovate Its Customer Support

Crystal Romero | Director of Content

Birdies, a brand on a mission to support women+ on all kinds of journeys,  partners with Thankful to build long-term relationships with their customers to keep one foot ahead of the competition. 


Thankful, an AI solution dedicated to solving the post-purchase needs of customers announced their partnership with Birdies, the female-founded, direct-to-consumer footwear brand. Birdies partnered with Thankful to achieve their goal of delivering personalized customer support at scale. 


"The massive success of Birdies campaign, What Are You Running?, and the recent limited edition slip-on sneaker The Game Changer is a testament to their commitment of delivering high quality shoes with a purpose,” said Ted Mico, CEO and Co-founder of Thankful. "We are excited to have the opportunity to help Birdies successfully scale their brand by fulfilling their vision of outstanding customer support.”


This business partnership will complement Birdies explosive growth and customer-centric business strategy to provide their customers with quick, quality support that’s right at their fingertips. 


“Thankful will help Birdies keep the customer experience at the center of everything we do, even during this period of rapid growth. We’re now better equipped to meet the expectations and preferences of diverse customer profiles – those looking for quick, technology-driven support resolutions and those wishing to interact with our team of dedicated professionals.” said Sean Scanlon Birdies VP of Finance and Operations. 



About Birdies

In 2015, Birdies founders Bianca Gates and Marisa Sharkey knew they had a great idea: a line of stylish, comfortable slippers designed for entertaining at home. What they didn't know, however, was that Birdies fans would wear their favorite pair more and more places, from work meetings to weekend getaways. So the San Francisco-based duo extended their original slipper to a whole family of flats, slip-ons, and sneakers designed to take women everywhere. Today, Birdies is a direct-to-consumer brand that promises comfort, style and versatility in every shoe we hatch. We're on a mission to support women+ on all kinds of journeys, and we make good on our word through product collaborations, charitable giving, and responsible actions.


About Thankful

Thankful is an AI solution dedicated to solving the post-purchase needs of customers, enabling brands to thrive in a customer-centric world by leading with service first. Trusted by the world’s leading retail brands, Thankful’s AI works within every major helpdesk to route, tag, translate, identify sentiment, and fully resolve large volumes of issues across all written channels – email, chat, social, in-app, and SMS. 

Crystal Romero | Director of Content

Share this article