Have you ever wondered how to make a customer thankful that your brand exists?
Well, we have a recipe even Gordan Ramsey would approve of.
Salesforce foundthat when a company’s customer service is excellent, 78% of consumers will do business with them again--even after a mistake was made. This makes great customer service a saving grace even when your company is caught slippin’.
Here’s Thankful’s family recipe for a thankful customer that will drive revenue and social media praise.
Recipe For a Thankful Customer:
Begin with a Pinch of Delight
How is customer satisfaction different from customer delight?
Customer satisfaction is when you meet customers’ needs or expectations; customer delight is when you go above and beyond customers’ expectations.
Delight works wonders in building long-term loyalty, repeat purchases, and sweet social media shout-outs. This can be a brand’s secret ingredient to growing its customer base, investing in long-term ROI, and breeding brand evangelists.
One easy way to do this? Personalize each customer interaction and on occasion, when a customer encounters an issue with their purchase, throw in a $5-10 store credit on top of it. This showcases your brand’s attentiveness for each individual customer and the store credit increases your chances of them becoming a repeat buyer.
Stir In 3 Heaping Cups of Empathy
Did you know that empathy-driven experiences lead to increased customer engagement? A Gallup surveyfound that customers are 9 times more likely to be engaged when they receive empathetic customer support.
So, what’s a swift way to sift in speed throughout the customer's journey? Use automation.
Thankful’s Agent Assist responds with the right action in seconds, just like a human working at machine-speed. This leaves human agents with more time to address complex requests, speeding up your ticket queue for all issues in addition to the ones Thankful handles.
Segment found that49% of buyers made impulse purchases after receiving a more personalized experience.
These days you can customize everything from vitamins to shampoo--so why not give your customers a custom experience by aligning their preferences and intent for a unique buying experience?
Personalization is your partner for building trust, brand reputation, revenue, and creates a geyser of referrals. By implementing omnichannel support alongside it, the CX souffle will start to rise. It helps to create seamless customer interactions and cross-functional data to revolutionize the way you operate.
Some of the top e-commerce brands are beginning to leverage natural language processing (NLP) to drive consistency. NLP empowers brands to closely analyze customer sentiment and feedback throughout the omnichannel experience. This turns problems into opportunities to learn how to deliver consistency during every customer touch point and interaction.
Thankful’s best-in-class NLP achieves a level of nuanced understanding. Our AI Agent understands your customers almost better than you do and was built to deliver an unmatched human-like experience. See it for yourself here.
Bake to Perfection with Convenience
Convenience is the unifier of all the ingredients we mentioned in this recipe.